Work

A few examples of recent work.

Websites, brand work and digital foundations for small businesses across hospitality, wellness, trades and lifestyle.

Cornucopia Home & Gift

Independent homeware · Online shop

Cornucopia Home & Gift

Shopify site · Brand polish · Product photography direction

A much-loved bricks-and-mortar gift shop wanting an online home that felt as considered as the store. We rebuilt their Shopify, tidied the product taxonomy and art-directed a calmer in-store shoot.

  • Online revenue up 2.3x YoY
  • Returning customer rate 38%
  • Featured in two national gift guides
Visit site →
Hus & Co.

Interior styling · Lake District

Hus & Co.

Branding · Website · Enquiry flow

A Scandi-leaning interior styling studio that needed a brand and site as quietly confident as their work. A warm neutral identity, a portfolio-led site and an enquiry flow that pre-qualifies projects.

  • Booked 6 months ahead
  • Avg. project value up 60%
  • Launched in 4 weeks
Visit site →
Archetype AI

AI consultancy · B2B

Archetype AI

Brand foundations · Website · Positioning

An AI consultancy launching into a noisy market. We sharpened the positioning, built a confident two-page site and shipped the brand foundations they needed to start pitching enterprise.

  • First enterprise contract within 6 weeks
  • Inbound from 3 inbound leads/week
  • Pitched at 2 industry events
Visit site →
Fern & Stone

Holiday let · Peak District

Fern & Stone

Website · Branding · Direct booking

A two-cottage holiday let losing 15% of every booking to OTAs. We built a quietly confident brand and a direct-booking site with a clear availability calendar.

  • 64% of bookings now direct
  • Avg. stay up from 2 to 3 nights
  • Launched in 5 weeks
Hollow Lane Café

Independent café · Sheffield

Hollow Lane Café

Website · Google Business · Social templates

A neighbourhood café that lived entirely on Instagram. We gave them a one-page site, a tuned-up Google Business Profile and a set of social templates they actually use.

  • 3.4x increase in Google calls
  • Top-3 local pack for 'brunch Sharrow'
  • Weekend covers up 28%
Pine Studio

Yoga & wellness · Bristol

Pine Studio

Branding · Website · Class booking

A new studio opening on a tight timeline. Full brand identity, a warm editorial website and a booking flow that didn't feel like a spreadsheet.

  • Sold out launch month
  • 120 founding members in 6 weeks
  • Brand system in 3 weeks
Marcus & Co. Joinery

Trades · Hertfordshire

Marcus & Co. Joinery

One-page site · Quote form · SEO basics

Second-generation joiners who hadn't updated their site in nine years. A clean one-pager, a proper quote form and the local SEO groundwork they'd been missing.

  • Quote requests up 5x
  • Ranking page 1 for 'bespoke joinery Berkhamsted'
  • Built in 2 weeks
Edith Linen

Interiors · Online shop

Edith Linen

Brand refresh · Shopify site · Photography direction

A small linen brand outgrowing its Etsy roots. We refreshed the wordmark, art-directed a new shoot and built a calm Shopify storefront that lets the product breathe.

  • AOV up 41%
  • Wholesale enquiries from 4 new stockists
  • First £10k month post-launch
North Coach

Leadership coaching · Edinburgh

North Coach

Website · Newsletter setup · Copywriting

A solo coach who hated her old site and her own bio. We rewrote both, built a quiet two-page site and set up a newsletter she's actually kept up with.

  • Fully booked Q2 2026
  • Newsletter at 800 subscribers
  • Won two corporate retainers

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